Artist comp goings on

Well we're still sorting out the press packs for the promotion of the nüdel artist competition, but they're not far off from being ready. It was just a matter of figuring what item (probably best described as a free promotional item) that's something desirable, that conveys brand essence and  is cost effective to produce. It's very easy to get carried away after a while, and then you get to a point where you're considering items that would cost more than putting a pair of the actual undies in!

There are lots of other goodies to go in too, but the promotional item for me, was the most important, it will be the thing people take away and keep with them for a while. Each time they look at it, they're see the nüdel brand and hopefully everything else I'm trying to associate it with. This is marketing baby!