So after reading the report, I thought; 'what is nudel's story?' Chris' was to visit every country in the world, he's been self employed his entire adult life and lived in West Africa for four years. Not only that but he speaks to creative people, folks who want to make a change and as his website's name makes very clear - master the Art of Non-Conformity. Who wouldn't want to be involved with that! It sounds exciting, with huge potential, it may not appeal to everyone but it appeals to me personally and especially the nudel brand. nudel is all about making noise - with locally created art, unique marketing tactics not yet seen by any other men's underwear brand and pushing the New Zealand made angle to the world (I'm thinking big here).
Right, the story. I guess it's more of a crusade, a mission and again, one aimed more at women than at guys. Don't get me wrong, I would love to try reach men about underwear but the fact of the matter is they just don't buy them as much as their partners, wives, sisters and really, at the end of the day (and this may seem like a gross generalisation, but you'd be surprised how true it is) guys just don't care. So until I see otherwise, I'm talking to who's listening: ladies. Women who want the man in their lives to look good under his clothes.
So the crusade? Simple, it's to expose bad underwear. For too long men have been subject to badly fitting briefs, tacky 'silk' boxers with no support and ride up at any chance they get, Y fronts that while serving their purpose 20 odd years ago, SERVED THEIR PURPOSE 20 ODD YEARS AGO. This journey will be about educating, encouraging women to take charge - this isn't like demanding he burn that sweater you hate, this is personal, it's intimate, between you and him and is a situation that he probably doesn't mind you taking complete charge! I don't know many guys that would mind a little fashion advice from their lady, and I whole heartedly believe if taking your advice in the undie department might help their chances elsewhere, namely the bedroom, then gentlemen, let yourself be lead, you only stand to gain.
Now nudel has a certifiable goal, next step is find men who need a hand, I need to document these examples for the world to see. To let the masses (or first few people who read this) know that it's not OK for guys to wear bad underwear. High rollers, teachers, gym bunnies, construction workers - all deserve to be well packaged, comfortable and feeling great.
