totally unrelated but...

But I was wearing nüdel at the time! Infact if I had've though about it I should have given everyone I interviewed a pair to take away with them. Oh well next time! APRA, song writing, New Zealand music, celebrities - all things close to our hearts here at nüdel.

nüdel comp entries #2

Got another entry today from Cass, with her piece entitled 'It's Man Made'. 

"My design is an idea that comes from the process involved in constructing an urban environment. When you see the new trees and flowers being planted to style up a newly constructed round-about, road kerb, or some concrete wall, there is the feeling of nature being put into our urban life deliberately, and not existing..naturally. To me, that type of nature is urban nature."

Also in the running for their own line of nudel with this design is AKDC by Bianca Gardiner who said 

"The design was inspired by the view out of my window. As I gazed out at the urban landscape I pondered the TV aerials and power lines that criss cross the landscape and inhabit our environment. Power lines grow like trees and aerials like creepers, prolific and ubiquitous as city dwellers we assimilate them into our vistas and they become for us a type of urban nature."

Artist comp goings on

Well we're still sorting out the press packs for the promotion of the nüdel artist competition, but they're not far off from being ready. It was just a matter of figuring what item (probably best described as a free promotional item) that's something desirable, that conveys brand essence and  is cost effective to produce. It's very easy to get carried away after a while, and then you get to a point where you're considering items that would cost more than putting a pair of the actual undies in!

There are lots of other goodies to go in too, but the promotional item for me, was the most important, it will be the thing people take away and keep with them for a while. Each time they look at it, they're see the nüdel brand and hopefully everything else I'm trying to associate it with. This is marketing baby!