Dolce & Gabbana

I have been trawling youtube for male underwear commercials and came across some doozies! Some are quite inspiring, some are just downright cheese, but do they make me want actually go out and buy their product?

Who you're targeting when it comes to producing a commercial, I would imagine, plays such an important role. I'm certain that women are the target market when it comes to guy's underwear, especially the higher end brands, the names you know you're going to look great in. Don't get me wrong, I still believe there are some men out there who don't have a partner, or do but still are independently aware of their underwear choice ie. give a damn about what they're wearing underneath.

I found this Dolce & Gabbana advertisement on youtube. It was quite epic as you can see and I watched the entire thing even though I didn't really understand what the whole point of it was. OK so there's a guy, he seems quite angry which maybe I've mistaken for passion? The model appears to be pretty much anatomically perfect and acts well but there is a point during the 2:25 when I just think

When's the custard pie going to smack him right in the face?

Perhaps it's just my take on things, maybe I like an otherwise cliche concept flipped on it's head, that would make it much more memorable for me. Is the idea of taking normal, every day guys with all their handles and hairy bits too much for your average viewer? Will they fail to see the appeal and only focus on the humour? Am I portraying my brand in what could be labelled as a negative light? Let's face it, no matter how amazing the underwear; the cut, the fabric, the celebrity endorsement, you're not going to totally rid a man of his beer gut. I think you should give him something that makes him feel great. He knows about his tummy, but when he's got the confidence, it doesn't matter about the size of his stomach, it's what's going on in his head that makes the difference. And that's what I want nüdel to do; give everyday men with REAL WORLD BODIES the confidence they deserve. Because it's not just the ladies who have to deal with image.

Take a look at the D&G video and try work out where the best spot for a pie in the face would be... I reckon at about 1:43.